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The Lone Ranger

Super Bowl TV spot for The Lone Ranger

9:30 AM on 02.04.2013 // Hubert Vigilla

It could be worse, kemo sabe

Now if memory serves, this TV spot for The Lone Ranger marked the transition from normal commercials to Super Bowl commercials. It was a long spot, essentially a trailer for people watching on TV, and you know what? It doesn't look half bad.

You might recall a report last summer that The Lone Ranger was over budget and behind schedule, much of it fueled by director Gore Verbinski's insistence on building his own trains for the film. Verbinski is readying an adaptation of Guy Delisle's graphic novel Pyongyang (very good read). It shouldn't be as much of a strain on the budget compared to The Lone Ranger... unless he insists on building his own North Korea.

The Lone Ranger mosies into theaters on July 3rd.

[Via First Showing]

Hubert Vigilla, Editor-at-Large
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Hubert Vigilla is a writer living in Brooklyn, which makes him completely indistinguishable from 4/5 of people who live in Brooklyn. He writes about film, television, books, music, politics, cu... more   |   staff directory

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Flixist's previous coverage:
The Lone Ranger

  Nov 28

FlixList: The Ten Best Modern Box Office Turkeys

A sad reminder that quality does not equal success

  Aug 06

Depp & Bruckheimer blame critics for Lone Ranger flopping

I think this is a mix of the first and second stages of grief

  Jul 15

Box Office Numbers: Rock 'Em Sock 'Em

Human folly and crappy taste may lead to Grown Ups 3

  Jul 10

Disney predicting losses of $150 million for Lone Ranger


  Jul 08

Box Office Numbers: Wild Wild West 2: Owned Ranger

Despicable Me 2 is #1; Lone Ranger is an expensive flop

  Jul 05

The Battle For A More Conscientious Tonto

An analysis of the characterization of Tonto in The Lone Ranger

  Apr 08

New character posters for The Lone Ranger

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