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6:00 PM on 08.19.2014

Watch this 20 minute MTV special for The Interview

Just as how MTV once had a cool promotion for This is the End last year, this year they're working with Sony to promote Seth Rogen and Evan Goldberg's The Interview. I'm pretty excited for it, North Korea seems less excited,...

Nick Valdez


Updated! Panel details revealed:

Hironobu Sakaguchi Reflection: Past, Present, Future of RPGs

The father of Final Fantasy, Hironobu Sakaguchi, has announced his PAX Prime 2014 panel where he will discuss his history developing role-playing games, along with revealing more about his new RPG, Terra Battle. Find out more info at PAX Prime website.




10:00 AM on 07.10.2014

Second The Hunger Games: Mockingjay - Part 1 teaser keeps the propaganda going

Continuing on with the awesome propaganda-like campaign, The Hunger Games: Mockingjay - Part 1 gives us another President Snow address. This time, however. He's joined by several surprising guests. Once again, this is both a...

Nick Valdez

2:00 PM on 06.23.2014

Check out these slick Hunger Games propaganda posters

Although we've been particularly focused on another set of sequels lately, to remind everyone that The Hunger Games: Mockingjay- Part I releases later this year, we have a set of super slick propaganda posters featuring "The ...

Nick Valdez

10:00 AM on 05.28.2014

Transformers: Age of Extinction gets adorable propaganda

While a viral "propaganda" marketing campaign may not be the most original (Carrie, District 9 instantly come to mind as recent examples), I still like to see it. Three years after the events of the third film, Dark of the Mo...

Nick Valdez

8:00 AM on 11.26.2013

Magneto assassinated JFK...apparently

In X-Men: Days of Future Past, we learn that the mutants from the first five or so movies are being hunted down by giant robots. It's probably because of crimes like the one in this video. In the world of the mutants and thi...

Nick Valdez

6:30 PM on 07.30.2013

Viral Trask/Sentinel video for X-Men: Days of Future Past

Earlier in the month, Comic Con offered us a first look at The Sentinels in X-Men: Days of Future Past. Now a viral marketing video has surfaced for Trask Industries, the fictional company responsible for creating those migh...

Hubert Vigilla

8:00 AM on 04.15.2013

General Zod has slow internet in new Man of Steel viral

Although this premiered online yesterday, I actually didn't see this until it played during the MTV Movie Awards. While it was just a commercial, it actually made Man of Steel look a lot better than any of the trailers (or w...

Nick Valdez

12:00 PM on 02.18.2013

Hear Helen Mirren's voice in Monsters University viral

In this message from the Dean of Monsters University (played by Helen friggin' Mirren who voices a friggin' lady dragon), we get some smooth Mirren voice, the school fight song, and a couple of repeated scenes from previous ...

Nick Valdez

4:00 PM on 02.04.2013

COBRA Commander wants you

So the viral marketing for G.I. Joe: Retaliation is finally getting into gear. With this, they have launched “new members” to their military force at CobraSpecialForces.com, and have released a new video that mim...

Logan Otremba

11:00 AM on 01.02.2013

Monsters University vid wants you to 'Imagine You at MU'

In anticipation of Monsters University, prequel to Monsters Inc, releasing this June, Pixar has released a short video promoting the school. It plays out like one of those college advertisements you see on TV all the time. Y...

Nick Valdez

8:30 AM on 11.30.2012

Pacific Rim blueprints, viral video show off giant things

[UPDATE: For your viewing pleasure, two more Jaeger blueprints have been added to the gallery] As a sort of companion post to yesterday's reveal of the Pacific Rim viral site going live, today I share with you a couple o...

Thor Latham





7:00 PM on 11.28.2012

Pacific Rim viral campaign ramps up

Even though the film's release is months away, Pacific Rim's viral campaign has launched today, probably in anticipation of the upcoming trailer that will show before The Hobbit.  You can check out the viral site here at...

Thor Latham

3:00 PM on 10.19.2012

Wreck-It Ralph's Hero's Duty gets a dubstep commercial

Now we get the (final?) commercial for Wreck-It Ralph's fictional Litwak's Arcade. This time it's for the Halo-inspired Hero's Duty (just like I asked for last time), and it's got all the essentials of a modern day commercia...

Nick Valdez

10:00 AM on 07.09.2012

Robocop viral starts up; I freak out a little

See that up in the header? That's the new ED-209 from José Padilha's upcoming Robocop remake. I likey. We're given this image from the new OCP themselves: OmniCorp. You can see their full line of products, including th...

Maxwell Roahrig

5:00 PM on 05.16.2012

Prometheus viral continues with Quiet Eye

And the Prometheus viral campaign just keeps on rollin'. Today, we're graced by the lovely Noomi Rapace sending a message to the Yutani Corporation pitching her intergalactic mission. But it wouldn't be a viral without ...

Maxwell Roahrig



Meet David, be kind of creeped out by him in Prometheus photo
Meet David, be kind of creeped out by him in Prometheus
by Alex Katz

We got a really brief glimpse at the birth of David, Prometheus's resident synthetic life form played by Michael Fassbender, and that glimpse has turned into a full-on product advertisement. I have to say, if the intention of this video was to make it a lot harder to get it up while looking at Michael Fassbender, mission accomplished. This overview of David's abilities as an android that's almost human enough is, for me, deeply unsettling in a way I'm super excited for. If this is indicative of some of the horror we've got to look forward to in Prometheus, my excitement levels are somewhere between "that time I got an Nintendo 64 at Christmas" and "losing my virginity."

We've also got a poster for David's product release in the gallery below. Man, Verizon's tech really takes a leap forward by the 2180s.

[Poster via Mashable]

view full story + comments


2:00 PM on 03.19.2012

Prometheus viral video brings us the birth of David

I love that Prometheus's viral campaign, in comparison to so many others, has been reasonably low key. There's some new stuff every once in a while on the Weyland Industries website, we had that neat TED talk, and now there'...

Alex Katz

8:00 PM on 02.28.2012

Prometheus viral marketing set to kick off at TED 2023

I don't watch TED talks as much as I'd like to. Sometimes they run a bit long, and I have many things to do and not enough time to do them. Sometimes, though, they're short enough that I can watch them during my snack break....

Alec Kubas-Meyer

8:00 PM on 01.31.2012

Chronicle marketing makes you believe three men can fly

Generally I'm not one to go gaga for marketing ploys, but I have to admit, this promotional stunt for Chronicle is pretty cool. Human-shaped remote control planes floating around Dumbo across the water from Manhattan. It loo...

Hubert Vigilla

7:00 PM on 11.15.2011

The Muppets are way into Twilight

If you don't follow Twilight or write for a movie website, you might not know that The Twilight Saga: Breaking Dawn: Part 1 is coming out this Friday. Well, the Muppets are certainly aware, and they dressed up to celebrate. I...

Jenika Katz

2:00 PM on 11.07.2011

Hang out with Muppets on Google+!

Have you ever wanted to hang out with Kermit and Miss Piggy? Oh, that's not really a question. Of course you have. Well, today is the day for all your dreams to come true, since the cast of The Muppets wants to hang out with ...

Jenika Katz

6:00 PM on 10.03.2011

Tweet to have your city show Paranormal Activity 3 early

The Paranormal Activity franchise has always been fueled by smart marketing and publicity with their free early releases across the country. Of course, why fix what isn't broken? To promote the upcoming Paranormal Activi...

Geoff Henao