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Although this premiered online yesterday, I actually didn't see this until it played during the MTV Movie Awards. While it was just a commercial, it actually made Man of Steel look a lot better than any of the trailers (or w...
| Nick Valdez |
In this message from the Dean of Monsters University (played by Helen friggin' Mirren who voices a friggin' lady dragon), we get some smooth Mirren voice, the school fight song, and a couple of repeated scenes from previous ...
| Nick Valdez |
So the viral marketing for G.I. Joe: Retaliation is finally getting into gear. With this, they have launched “new members” to their military force at CobraSpecialForces.com, and have released a new video that mim...
| Logan Otremba |
In anticipation of Monsters University, prequel to Monsters Inc, releasing this June, Pixar has released a short video promoting the school. It plays out like one of those college advertisements you see on TV all the time. Y...
| Nick Valdez |
[UPDATE: For your viewing pleasure, two more Jaeger blueprints have been added to the gallery] As a sort of companion post to yesterday's reveal of the Pacific Rim viral site going live, today I share with you a couple o...
| Thor Latham |
Even though the film's release is months away, Pacific Rim's viral campaign has launched today, probably in anticipation of the upcoming trailer that will show before The Hobbit. You can check out the viral site here at...
| Thor Latham |
Now we get the (final?) commercial for Wreck-It Ralph's fictional Litwak's Arcade. This time it's for the Halo-inspired Hero's Duty (just like I asked for last time), and it's got all the essentials of a modern day commercia...
| Nick Valdez |
See that up in the header? That's the new ED-209 from José Padilha's upcoming Robocop remake. I likey. We're given this image from the new OCP themselves: OmniCorp. You can see their full line of products, including th...
| Maxwell Roahrig |
And the Prometheus viral campaign just keeps on rollin'. Today, we're graced by the lovely Noomi Rapace sending a message to the Yutani Corporation pitching her intergalactic mission. But it wouldn't be a viral without ...
| Maxwell Roahrig |
I love that Prometheus's viral campaign, in comparison to so many others, has been reasonably low key. There's some new stuff every once in a while on the Weyland Industries website, we had that neat TED talk, and now there'...
| Alex Katz |
I don't watch TED talks as much as I'd like to. Sometimes they run a bit long, and I have many things to do and not enough time to do them. Sometimes, though, they're short enough that I can watch them during my snack break....
| Alec Kubas-Meyer |
Generally I'm not one to go gaga for marketing ploys, but I have to admit, this promotional stunt for Chronicle is pretty cool. Human-shaped remote control planes floating around Dumbo across the water from Manhattan. It loo...
| Hubert Vigilla |
If you don't follow Twilight or write for a movie website, you might not know that The Twilight Saga: Breaking Dawn: Part 1 is coming out this Friday. Well, the Muppets are certainly aware, and they dressed up to celebrate. I...
| Jenika Katz |
Have you ever wanted to hang out with Kermit and Miss Piggy? Oh, that's not really a question. Of course you have. Well, today is the day for all your dreams to come true, since the cast of The Muppets wants to hang out with ...
| Jenika Katz |
The Paranormal Activity franchise has always been fueled by smart marketing and publicity with their free early releases across the country. Of course, why fix what isn't broken? To promote the upcoming Paranormal Activi...
| Geoff Henao |
Last week, we posted about a viral ad campaign for Jonah Hill's upcoming film, The Sitter, where flyers were put up on 150 college campuses around the country (which you can see in the gallery). Today, a few of those voicem...
| Geoff Henao |
I love viral marketing. It gets absolutely ridiculous sometimes. This is a whole new level, though. In an attempt to raise awareness for his new movie The Sitter, a flyer for a babysitter is being posted all over the place wi...
| Jenika Katz |
After six hours being tested on my visual and audio skills in a browser game dedicated to Mission Icefly, I unlocked a bunch of pictures and videos related to the upcoming... something. If you missed my previous post, blinki...
| Glenn Morris |
You may have noticed over the weekend a video being tweeted of strange ships or something hovering over LA. You may have also not noticed this considering the YouTube of this supposed footage only has 79,110 views. This four...
| Matthew Razak |
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