The first trailer for Star Wars: The Last Jedi brought the hype. There's some beautiful imagery as Rey trains with Luke Skywalker; ditto when those landspeeders leave brilliant red smoke in their wake while racing across a desert planet. I especially liked that rearrangement of John Williams' score, which intertwined the iconic "Force Theme" with Rey and Kylo Ren's respective leitmotifs.
I spotted this video online recently that plays a recut trailer for The Force Awakens beside the trailer for The Last Jedi. Watch: