Dragon Tattoo clothing at H&M = the happy meal you wear


As David Fincher's version of The Girl With the Dragon Tattoo approaches, so do the marketing tie-ins. A fashion line inspired by The Girl With the Dragon Tattoo will be launched at H&M on December 14th. The film's costume designer Trish Summerville teamed with H&M to create a look that evokes the Lisbeth Salander character. (Which is also Storm from the X-Men when she had a mohawk or Callisto from the Morlocks.)

No news yet on the Dragon Tattoo furniture line at IKEA or the Lisabeth Salanderwich combo meal at Subway.

There have been other peculiar movie marketing tie-ins over the years, of course, though only two come to mind at the moment. In 2009, Sherlock Holmes and Dr. Watson from the Guy Ritchie movie were used to sell 99 cent taquitos at 7-11. (Taquitos were a traditional snack in Victorian England.) Much stranger, however, was the Krull-themed group wedding in the summer of 1983. This marketing nuptial event took place before the film was released, perhaps much to the chagrin of the 24 poor mooks who got hitched that day.

[Via IndieWire]

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Hubert Vigilla
Hubert VigillaEditor-at-Large   gamer profile

Vigilla is a writer living in Brooklyn, which makes him completely more + disclosures



Also on Flixist: The Girl with the Dragon Tattoo   (7)   From our database:

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  • This year's biggest, most bull$#[email protected] Oscar snubs - Alec Kubas-Meyer
  • Review: The Girl with the Dragon Tattoo - Maxwell Roahrig
  • Girl With The Dragon Tattoo to open one day early - Liz Rugg
  • Girl with the Dragon Tattoo soundtrack and music video - Liz Rugg
  • David Fincher discusses Oscar chances, "too much anal" - Sean Walsh
  • Dragon Tattoo clothing at H&M = the happy meal you wear - Hubert Vigilla
  • New The Girl With The Dragon Tattoo Poster - Liz Rugg
  • Have a taste of The Girl With the Dragon Tattoo's score - Maxwell Roahrig
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    Filed under... #David Fincher #Fashion



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