It’s my festival, and I’ll cry even if I don’t want to in new Midsommar poster


Everyone has that one picture of themselves as a kid at some family cookout, maybe an air show or fireworks, where they’re just bawling their eyes out and no one remembers why. I certainly have a few, and they’re a fresh surprise every time flip open some forgotten photo album lost to inches of dust under the TV. I remember one clearly of me–not bald, somehow–with long blond locks just sitting on my grandmother’s front porch having a big ol’ red-faced cry. Why did anyone bother to stop and take a photograph of this?

Whenever my mom sees it, she laughs like it’s some cute knickknack she can’t part with and says, “Who could possibly know why you were crying?” with a wave of her hand. It’s her reaction that I always find more disturbing than this immortalized moment of childhood grief.

I get the same disturbed tugging of my guts when I look at this poster for Midsommar.

From Ari Aster, the man behind the triumphantly paranoid and horrifying Hereditary, we have this colorful and folksy look at pure dread. I can’t wait to see what sort of strangeness we have to look forward to this summer, and I hope we get at least one more poster along the way. Even Mondo would have a hard time topping this portrait of terrified grief with just the right dose of irony tucked inside that tiny text. It’s a true work of art as far as film posters go, and I hope the movie proper will live up to its promise.

Midsommar covers a couple on-the-rocks as they experience a Wicker Man-esque 9-day festival that’s sure to end in terror. We can watch it during our own outdoor celebration of freedom this Independence Day weekend when it releases on July 2, 2019.

Kyle Yadlosky
Kyle Yadlosky only cares about trash. The trippy, bizarre, DIY, and low-budget are his home. He sleeps in dumpsters and eats tinfoil. He also writes horror fiction sometimes.