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#Viral Marketing


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The 'Netflix is a Joke' campaign is incredible marketing

Last night was the 69th Annual Primetime Emmy Awards, a ceremony where our beloved television industry pats itself on the back and tells itself how good they did. It's a night full of accolades for those who excelled in the entertainme...

 
 
 
 
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The Martian goes viral with new interviews

Anyone who has read The Martian knows that it's pretty damn amazing how quickly you get attached to the characters despite the brevity of the book. The crew themselves is probably the most important to nail, and judging from this new v...

 
 
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Watch this 20 minute MTV special for The Interview

Just as how MTV once had a cool promotion for This is the End last year, this year they're working with Sony to promote Seth Rogen and Evan Goldberg's The Interview. I'm pretty excited for it, North Korea seems less excited, but now that w...

 
 
 
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Check out these slick Hunger Games propaganda posters

Although we've been particularly focused on another set of sequels lately, to remind everyone that The Hunger Games: Mockingjay- Part I releases later this year, we have a set of super slick propaganda posters featuring "The Heroes of Panem...

 
 
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Transformers: Age of Extinction gets adorable propaganda

While a viral "propaganda" marketing campaign may not be the most original (Carrie, District 9 instantly come to mind as recent examples), I still like to see it. Three years after the events of the third film, Dark of the Moon, Transformer...

 
 
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Magneto assassinated JFK...apparently

In X-Men: Days of Future Past, we learn that the mutants from the first five or so movies are being hunted down by giant robots. It's probably because of crimes like the one in this video. In the world of the mutants and this video, The Be...

 
 
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Viral Trask/Sentinel video for X-Men: Days of Future Past

Earlier in the month, Comic Con offered us a first look at The Sentinels in X-Men: Days of Future Past. Now a viral marketing video has surfaced for Trask Industries, the fictional company responsible for creating those mighty, mutant-mash...

 
 
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General Zod has slow internet in new Man of Steel viral

Although this premiered online yesterday, I actually didn't see this until it played during the MTV Movie Awards. While it was just a commercial, it actually made Man of Steel look a lot better than any of the trailers (or weird looking im...

 
 
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Hear Helen Mirren's voice in Monsters University viral

In this message from the Dean of Monsters University (played by Helen friggin' Mirren who voices a friggin' lady dragon), we get some smooth Mirren voice, the school fight song, and a couple of repeated scenes from previous trailers. Now I...

 
 
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COBRA Commander wants you

So the viral marketing for G.I. Joe: Retaliation is finally getting into gear. With this, they have launched “new members” to their military force at CobraSpecialForces.com, and have released a new video that mimics those U.S. ...

 
 
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Monsters University vid wants you to 'Imagine You at MU'

In anticipation of Monsters University, prequel to Monsters Inc, releasing this June, Pixar has released a short video promoting the school. It plays out like one of those college advertisements you see on TV all the time. You know, the on...

 
 
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Pacific Rim blueprints, viral video show off giant things

[UPDATE: For your viewing pleasure, two more Jaeger blueprints have been added to the gallery] As a sort of companion post to yesterday's reveal of the Pacific Rim viral site going live, today I share with you a couple of the blueprint...

 
 
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Pacific Rim viral campaign ramps up

Even though the film's release is months away, Pacific Rim's viral campaign has launched today, probably in anticipation of the upcoming trailer that will show before The Hobbit.  You can check out the viral site here at panpacificdefe...

 
 
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Wreck-It Ralph's Hero's Duty gets a dubstep commercial

Now we get the (final?) commercial for Wreck-It Ralph's fictional Litwak's Arcade. This time it's for the Halo-inspired Hero's Duty (just like I asked for last time), and it's got all the essentials of a modern day commercial. Some booming...

 
 
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Robocop viral starts up; I freak out a little

See that up in the header? That's the new ED-209 from José Padilha's upcoming Robocop remake. I likey. We're given this image from the new OCP themselves: OmniCorp. You can see their full line of products, including the new XT-908 fl...

 
 
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Prometheus viral continues with Quiet Eye

And the Prometheus viral campaign just keeps on rollin'. Today, we're graced by the lovely Noomi Rapace sending a message to the Yutani Corporation pitching her intergalactic mission. But it wouldn't be a viral without a bunch of audi...

 
 
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Meet David, be kind of creeped out by him in Prometheus

We got a really brief glimpse at the birth of David, Prometheus's resident synthetic life form played by Michael Fassbender, and that glimpse has turned into a full-on product advertisement. I have to say, if the intention of this video wa...

 
 
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Prometheus viral video brings us the birth of David

I love that Prometheus's viral campaign, in comparison to so many others, has been reasonably low key. There's some new stuff every once in a while on the Weyland Industries website, we had that neat TED talk, and now there's this commerci...

 
 
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Prometheus viral marketing set to kick off at TED 2023

I don't watch TED talks as much as I'd like to. Sometimes they run a bit long, and I have many things to do and not enough time to do them. Sometimes, though, they're short enough that I can watch them during my snack break. They aren't al...

 
 
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Chronicle marketing makes you believe three men can fly

Generally I'm not one to go gaga for marketing ploys, but I have to admit, this promotional stunt for Chronicle is pretty cool. Human-shaped remote control planes floating around Dumbo across the water from Manhattan. It looks pretty convi...

 
 
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The Muppets are way into Twilight

If you don't follow Twilight or write for a movie website, you might not know that The Twilight Saga: Breaking Dawn: Part 1 is coming out this Friday. Well, the Muppets are certainly aware, and they dressed up to celebrate. I'd love to see ...

 
 
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Hang out with Muppets on Google+!

Have you ever wanted to hang out with Kermit and Miss Piggy? Oh, that's not really a question. Of course you have. Well, today is the day for all your dreams to come true, since the cast of The Muppets wants to hang out with you (yes, you) ...

 
 
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Tweet to have your city show Paranormal Activity 3 early

The Paranormal Activity franchise has always been fueled by smart marketing and publicity with their free early releases across the country. Of course, why fix what isn't broken? To promote the upcoming Paranormal Activity 3, Paramount...

 
 
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The Sitter receives viral voicemails

Last week, we posted about a viral ad campaign for Jonah Hill's upcoming film, The Sitter, where flyers were put up on 150 college campuses around the country (which you can see in the gallery). Today, a few of those voicemails were shar...

 
 
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You can get Jonah Hill to babysit your kids

I love viral marketing. It gets absolutely ridiculous sometimes. This is a whole new level, though. In an attempt to raise awareness for his new movie The Sitter, a flyer for a babysitter is being posted all over the place with Jonah Hill's...

 
 
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Mission Icefly marketing continues, but what is it?

After six hours being tested on my visual and audio skills in a browser game dedicated to Mission Icefly, I unlocked a bunch of pictures and videos related to the upcoming... something. If you missed my previous post, blinking lights were ...

 
 
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Dear Sony: This is the opposite of how to do viral

You may have noticed over the weekend a video being tweeted of strange ships or something hovering over LA. You may have also not noticed this considering the YouTube of this supposed footage only has 79,110 views. This four second clip is...

 
 




Reviews   filter by...

The Snowman"When you try your best but you don't succeed"

 

Wonderstruck"When the might of artifice meets the disappointing limitations of realism"

 

The Foreigner"Jackie Chan has a certain set of skills, too"

 

The Meyerowitz Stories (New and Selected)"Damaged people, decent people, dysfunctional families"

 

NYFF Lady Bird"Fly, birdy, fly"

 

The Mountain Between Us"Why didn't they eat the dog?"

 

My Little Pony: The Movie"Straight to the glue factory"

 

Blade Runner 2049"Does Hollywood dream of electric reboots?"

 

Cult of Chucky"Don't cults require followers?"

 

NYFF Zama"Strange and without category, Lucrecia Martel's return to filmmaking is the best and most idiosyncratic movie of 2017"

 

Jeepers Creepers 3"Where does he get those wonderful toys?"

 

Battle of the Sexes"A back and forth volley never settling on a tone"

 

NYFF Thelma"Everything you need and more"

 

American Made"Sex, drugs, and Tom Cruise"

 

NYFF Last Flag Flying"Richard Linklater standing at attention, but not at ease or at rest"

 

Preacher (Season 2)"Adapting the unadaptable"

 

Mother!"Mother of god this is pretentious"

 

American Assassin"American Ass"

 

It"Stephen King's scariest adaptation to date"

 

Good Time"Robert Pattinson: Vampire, no more"

 

Logan Lucky"No relation to Wolverine"

 

The Defenders (Season 1)"Masters of karate and friendship "