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Universal lost $70 million from The Huntsman: Winter's War

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That's what losing 70 million looks like

Universal Studios, the folks that brought you nearly SEVEN BILLION dollars worth of brain food last year with hits like Jurassic World, Fast & Furious 7 and Minions may lose as much as $70 million dollars, according to Variety. But don’t worry, The Fast and the Furious franchise didn’t get it right again until film number four: there’s hope yet! You may be wondering how they possibly got it wrong after a grossing $397 million off the Kristen Stewart led Snow White and the Huntsman.

Personally, I knew Universal was doomed when they announced they were making a prequel about a ketchup delivery man, starring Chris Hemsworth, in lieu of the Team Edward vampire chick. Maybe Chris should have worn a red cape? Or carried a hammer. And I’m not even joking (the red cape, at least, would make sense for a ketchup delivery dude). 

Chris Hemsworth carried titles, excluding those from the Marvel Universe, are no sure bet at the box office:

  • Rush (2013): production budget 38M; total gross 90M (only 27M domestically)
  • Blackhat (2015): production budget 70M; total gross 20M
  • In the Heart of the Sea (2015): production budget 100M; total gross 94M

That’s not even factoring in advertising budgets. But let’s not put this all on Mr. Hemsworth: I’m sure the story and filmmaking had something to do with it. Currently, the film is sitting on a rotten throne of 16% critic approval on RottenTomatoes and even the more forgiving audience score it teetering on opinions of terrible and pure horse sh*t, at 51%. Box office franchises don’t survive with approval ratings equivalent to those of sitting presidents.

The truth is, a prequel, of a reimagining of a classic story, minus its original formula and star power and director, faces an uphill battle. 

[via Variety

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Rick Lash
Rick LashEditor   gamer profile

Passionate about the world, the human experience, and how they co-exist. Areas of expertise and interest: writing / photography / film / basketball / exploration / literature / production Feel ... more + disclosures


 


 


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    Filed under... #Box Office #C.R.E.A.M #Chris Hemsworth #Fast and the Furious #Kristen Stewart #sequels #Snow White and the Huntsman #thor #Universal

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