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Viral Marketing


We just got a press release from the Emoji Movie celebrating World Emoji Day

I hate everything
Jul 17
// Matthew Razak
This is it. This is how the world ends. Not with a bang, but with a poop emoji and a low quality image flung together in a desperate attempt to be relevant to "the kids." Fuck you, Sony.
Mad Max Go Karts photo
Mad Max Go Karts

Watch Mad Max: Fury Road-style action with go karts and paintball guns

My world is fire and blood... and paint
Aug 19
// Hubert Vigilla
There have been a lot of Mad Max: Fury Road homages since the film's release (e.g., Mario Kart, Conan O'Brien, Adventure Time). The most recent one that's hit the interwebs is called Mad Max: Fury Road GoKart Paintb...
The Martian photo
The Martian

The Martian goes viral with new interviews

In space no one can hear you sarcasm
Aug 04
// Matthew Razak
Anyone who has read The Martian knows that it's pretty damn amazing how quickly you get attached to the characters despite the brevity of the book. The crew themselves is probably the most important to nail, and judging ...
The Interview photo
The Interview

Watch this 20 minute MTV special for The Interview

Aug 19
// Nick Valdez
Just as how MTV once had a cool promotion for This is the End last year, this year they're working with Sony to promote Seth Rogen and Evan Goldberg's The Interview. I'm pretty excited for it, North Korea seems less excited,...

Mockingjay Teaser 2 photo
Mockingjay Teaser 2

Second The Hunger Games: Mockingjay - Part 1 teaser keeps the propaganda going

Jul 10
// Nick Valdez
Continuing on with the awesome propaganda-like campaign, The Hunger Games: Mockingjay - Part 1 gives us another President Snow address. This time, however. He's joined by several surprising guests. Once again, this is both a...
Hungah Games photo
Hungah Games

Check out these slick Hunger Games propaganda posters

More like The Hunk Games
Jun 23
// Nick Valdez
Although we've been particularly focused on another set of sequels lately, to remind everyone that The Hunger Games: Mockingjay- Part I releases later this year, we have a set of super slick propaganda posters featuring "The ...
Trans4mers photo

Transformers: Age of Extinction gets adorable propaganda

May 28
// Nick Valdez
While a viral "propaganda" marketing campaign may not be the most original (Carrie, District 9 instantly come to mind as recent examples), I still like to see it. Three years after the events of the third film, Dark of the Mo...
The Bent Bullet photo
The Bent Bullet

Magneto assassinated JFK...apparently

This is the best viral marketing.
Nov 26
// Nick Valdez
In X-Men: Days of Future Past, we learn that the mutants from the first five or so movies are being hunted down by giant robots. It's probably because of crimes like the one in this video. In the world of the mutants and thi...

Viral Trask/Sentinel video for X-Men: Days of Future Past

Also: See the first pic of Peter Dinklange as Bolivar Trask
Jul 30
// Hubert Vigilla
Earlier in the month, Comic Con offered us a first look at The Sentinels in X-Men: Days of Future Past. Now a viral marketing video has surfaced for Trask Industries, the fictional company responsible for creating those migh...
Man of Steel Zod viral photo
Man of Steel Zod viral

General Zod has slow internet in new Man of Steel viral

Kneel before Zo- oh wait, jumped the gun a bit there.
Apr 15
// Nick Valdez
Although this premiered online yesterday, I actually didn't see this until it played during the MTV Movie Awards. While it was just a commercial, it actually made Man of Steel look a lot better than any of the trailers (or w...

Hear Helen Mirren's voice in Monsters University viral

Feb 18
// Nick Valdez
In this message from the Dean of Monsters University (played by Helen friggin' Mirren who voices a friggin' lady dragon), we get some smooth Mirren voice, the school fight song, and a couple of repeated scenes from previous ...

COBRA Commander wants you

Feb 04
// Logan Otremba
So the viral marketing for G.I. Joe: Retaliation is finally getting into gear. With this, they have launched “new members” to their military force at, and have released a new video that mim...

Monsters University vid wants you to 'Imagine You at MU'

Jan 02
// Nick Valdez
In anticipation of Monsters University, prequel to Monsters Inc, releasing this June, Pixar has released a short video promoting the school. It plays out like one of those college advertisements you see on TV all the time. Y...

Pacific Rim blueprints, viral video show off giant things

And they are giant indeed
Nov 30
// Thor Latham
[UPDATE: For your viewing pleasure, two more Jaeger blueprints have been added to the gallery] As a sort of companion post to yesterday's reveal of the Pacific Rim viral site going live, today I share with you a couple o...

Pacific Rim viral campaign ramps up

Can't wait for that IMAX trailer!
Nov 28
// Thor Latham
Even though the film's release is months away, Pacific Rim's viral campaign has launched today, probably in anticipation of the upcoming trailer that will show before The Hobbit.  You can check out the viral site here at...

Wreck-It Ralph's Hero's Duty gets a dubstep commercial

Now featuring Skrillex! *wubwubwubwubwubwubwub*
Oct 19
// Nick Valdez
Now we get the (final?) commercial for Wreck-It Ralph's fictional Litwak's Arcade. This time it's for the Halo-inspired Hero's Duty (just like I asked for last time), and it's got all the essentials of a modern day commercia...

Robocop viral starts up; I freak out a little

Jul 09
// Maxwell Roahrig
See that up in the header? That's the new ED-209 from José Padilha's upcoming Robocop remake. I likey. We're given this image from the new OCP themselves: OmniCorp. You can see their full line of products, including th...

Prometheus viral continues with Quiet Eye

May 16
// Maxwell Roahrig
And the Prometheus viral campaign just keeps on rollin'. Today, we're graced by the lovely Noomi Rapace sending a message to the Yutani Corporation pitching her intergalactic mission. But it wouldn't be a viral without ...

We got a really brief glimpse at the birth of David, Prometheus's resident synthetic life form played by Michael Fassbender, and that glimpse has turned into a full-on product advertisement. I have to say, if the intention o...


Prometheus viral video brings us the birth of David

Mar 19
// Alex Katz
I love that Prometheus's viral campaign, in comparison to so many others, has been reasonably low key. There's some new stuff every once in a while on the Weyland Industries website, we had that neat TED talk, and now there'...

Prometheus viral marketing set to kick off at TED 2023

Feb 28
// Alec Kubas-Meyer
I don't watch TED talks as much as I'd like to. Sometimes they run a bit long, and I have many things to do and not enough time to do them. Sometimes, though, they're short enough that I can watch them during my snack break....

Chronicle marketing makes you believe three men can fly

Jan 31
// Hubert Vigilla
Generally I'm not one to go gaga for marketing ploys, but I have to admit, this promotional stunt for Chronicle is pretty cool. Human-shaped remote control planes floating around Dumbo across the water from Manhattan. It loo...

The Muppets are way into Twilight

Nov 15
// Jenika Katz
If you don't follow Twilight or write for a movie website, you might not know that The Twilight Saga: Breaking Dawn: Part 1 is coming out this Friday. Well, the Muppets are certainly aware, and they dressed up to celebrate. I...

Hang out with Muppets on Google+!

Nov 07
// Jenika Katz
Have you ever wanted to hang out with Kermit and Miss Piggy? Oh, that's not really a question. Of course you have. Well, today is the day for all your dreams to come true, since the cast of The Muppets wants to hang out with ...

Tweet to have your city show Paranormal Activity 3 early

Oct 03
// Geoff Henao
The Paranormal Activity franchise has always been fueled by smart marketing and publicity with their free early releases across the country. Of course, why fix what isn't broken? To promote the upcoming Paranormal Activi...

The Sitter receives viral voicemails

Sep 14
// Geoff Henao
Last week, we posted about a viral ad campaign for Jonah Hill's upcoming film, The Sitter, where flyers were put up on 150 college campuses around the country (which you can see in the gallery). Today, a few of those voicem...

You can get Jonah Hill to babysit your kids

Sep 09
// Jenika Katz
I love viral marketing. It gets absolutely ridiculous sometimes. This is a whole new level, though. In an attempt to raise awareness for his new movie The Sitter, a flyer for a babysitter is being posted all over the place wi...

Mission Icefly marketing continues, but what is it?

Aug 12
// Glenn Morris
After six hours being tested on my visual and audio skills in a browser game dedicated to Mission Icefly, I unlocked a bunch of pictures and videos related to the upcoming... something. If you missed my previous post, blinki...

Dear Sony: This is the opposite of how to do viral

Feb 21
// Matthew Razak
You may have noticed over the weekend a video being tweeted of strange ships or something hovering over LA. You may have also not noticed this considering the YouTube of this supposed footage only has 79,110 views. This four...

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