Viral Marketing


Just as how MTV once had a cool promotion for This is the End last year, this year they're working with Sony to promote Seth Rogen and Evan Goldberg's The Interview. I'm pretty excited for it, North Korea seems less excited,...

Continuing on with the awesome propaganda-like campaign, The Hunger Games: Mockingjay - Part 1 gives us another President Snow address. This time, however. He's joined by several surprising guests. Once again, this is both a...

Although we've been particularly focused on another set of sequels lately, to remind everyone that The Hunger Games: Mockingjay- Part I releases later this year, we have a set of super slick propaganda posters featuring "The ...

While a viral "propaganda" marketing campaign may not be the most original (Carrie, District 9 instantly come to mind as recent examples), I still like to see it. Three years after the events of the third film, Dark of the Mo...



In X-Men: Days of Future Past, we learn that the mutants from the first five or so movies are being hunted down by giant robots. It's probably because of crimes like the one in this video. In the world of the mutants and thi...

Earlier in the month, Comic Con offered us a first look at The Sentinels in X-Men: Days of Future Past. Now a viral marketing video has surfaced for Trask Industries, the fictional company responsible for creating those migh...

Although this premiered online yesterday, I actually didn't see this until it played during the MTV Movie Awards. While it was just a commercial, it actually made Man of Steel look a lot better than any of the trailers (or w...

In this message from the Dean of Monsters University (played by Helen friggin' Mirren who voices a friggin' lady dragon), we get some smooth Mirren voice, the school fight song, and a couple of repeated scenes from previous ...

So the viral marketing for G.I. Joe: Retaliation is finally getting into gear. With this, they have launched “new members” to their military force at CobraSpecialForces.com, and have released a new video that mim...

In anticipation of Monsters University, prequel to Monsters Inc, releasing this June, Pixar has released a short video promoting the school. It plays out like one of those college advertisements you see on TV all the time. Y...

[UPDATE: For your viewing pleasure, two more Jaeger blueprints have been added to the gallery] As a sort of companion post to yesterday's reveal of the Pacific Rim viral site going live, today I share with you a couple o...

Even though the film's release is months away, Pacific Rim's viral campaign has launched today, probably in anticipation of the upcoming trailer that will show before The Hobbit.  You can check out the viral site here at...

Now we get the (final?) commercial for Wreck-It Ralph's fictional Litwak's Arcade. This time it's for the Halo-inspired Hero's Duty (just like I asked for last time), and it's got all the essentials of a modern day commercia...

See that up in the header? That's the new ED-209 from José Padilha's upcoming Robocop remake. I likey. We're given this image from the new OCP themselves: OmniCorp. You can see their full line of products, including th...

And the Prometheus viral campaign just keeps on rollin'. Today, we're graced by the lovely Noomi Rapace sending a message to the Yutani Corporation pitching her intergalactic mission. But it wouldn't be a viral without ...







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