AMC Theaters announced yesterday that it doesn’t intend to reopen its doors until the summer blockbuster season when films Mulan and Tenet release. Despite misguided politicians giving the okay to restart businesses in certain states as early as next week, AMC isn’t in a rush to get patrons back into seats. In a statement given to press, the company said:
As we plan our reopening, the health and safety of our guests and associates is our absolute highest priority. To be able to open, we also need a line of sight into a regular schedule of new theatrical blockbusters that get people truly excited about returning to their favorite movie theaters. Those blockbusters are scheduled to return this summer, beginning with Warner Brothers’ Tenet and Disney’s Mulan, with many more major titles scheduled immediately thereafter.
To that end, AMC did state that it may open theaters a few weeks early in the lead up to Mulan and Tenet’s release. It would mostly use that as a way to build hype for newer releases instead of acting like a return to normalcy. No one has any clear idea of when the coronavirus pandemic will subside and acting too quickly may result in an even longer self-isolation order.
AMC Theatres Won’t Reopen Until There Is New Studio Product [The Hollywood Reporter]