Box Office Numbers: Super 8’s super win

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Super 8 “won” this weekend’s box office with a $37m weekend pull ($38m if you include Thursday’s sneak previews). While the number seems fairly modest for a summer blockbuster, you have to keep in mind that there wasn’t too much of a marketing/publicity push until last week’s media blitz of free advanced screenings and early Thursday release. Also, in a summer crowded with superhero films, franchise sequels, and big name actors attached to such films, it’s hard for a movie like Super 8 to attract a general audience.

It just goes to show how well a film can do through word of mouth. Then again, Super 8 is an amazing movie that would have brought in curious minds due to the J.J. Abrams and Steven Spielberg credits.

[via Rentrak]

1. Super 8 — $37,000,000

2. X-Men: First Class$25,000,000

3. The Hangover: Part II — $18,500,000

4. Kung Fu Panda 2— $16,635,000

5. Pirates of the Caribbean: On Stranger Tides$10,846,000

6. Bridesmaids— $10,153,950

7. Judy Moody and the Not Bummer Summer— $6,267,000

8. Midnight in Paris — $6,146,165

9. Thor — $2,370,000

10. Fast Five — $1,714,410