Disney’s new streaming service, Disney+, launched yesterday. In just the first day, the company managed to reach a milestone of 10 million subscribers. No matter how you slice it, that’s a lot of people.
Variety reports that Disney made this announcement only one day after launch. More specific details were not given. Disney has indicated that they’ll discuss how the service is doing during their quarterly earnings calls. It will be February before investors learn more about how the service is being received by the public.
Disney has made great efforts to reach such a wide audience (not the least of which was making a Star Wars TV show). They offered 3-year subscriptions at a discount (which my wife gladly opened my wallet for). They have offered a bundle of Disney+, Hulu, and ESPN+. They have even partnered with Verizon to offer a free year of the service to people with certain cell phone plans. And of course, they offer a 7-day free trial to anyone willing to make an account. It’s difficult to know how the 10 million subscribers break down into these categories. It’s even harder to know how many will cancel after their free trial period. But we can say for sure that Disney+ has entered the pool with a splash.
So far I’ve been very pleased with the service. It has a mountain of content and The Mandalorian is as good as I had hoped. Most importantly, I’ve been able to watch Recess when I should be doing work.
Disney Says Disney Plus Has Over 10 Million Sign-Ups One Day After Launch [Variety]