Kung Fu Panda 2 hints at the decline of 3D films. Or not.


Buy! Buy! Buy! Both Hollywood and Wall Street have been enjoying the lucrative numbers associated with the 3D film industry in recent years. But unsurprisingly, someone has an opinion and he wants the world to listen to him, which can often be what Wall Street is best at. Prepare to be horrified by this statistic: 60% of opening weekend revenues for Shrek Forever After were from 3D tickets, while only 45% of Kung Fu Panda 2‘s opening weekend tickets were the 3D versions. How shocking, an okay Jack Black animated film isn’t as popular as the fifth largest film franchise of all time.

What does this mean for you? If you aren’t an investor in RealD — a 3D technology company whose stock fell 12% in one day and saw a 23% decline in two weeks — then hopefully nothing. And if you are an investor? You’ll probably just buy more stock, because shares are still up almost 40% from this time last year. I swear rich people pull this card only to get more people to sell so they themselves can buy more shares at lower prices.

If you enjoy 3D films, keep seeing them and perhaps this is just the incentive studios need to make better use of the technology to make it more worth our money. I just wish the world would stop complaining about 3D ticket prices and start complaining again about how overpriced ALL movie tickets are.

[Via Deadline]