Mattel is finally enterting the film business by launching its’ own film studio. The company best known for toys like Barbie, He-Man, G.I Joe, etc will be creating a film division, much like rival Hasbro did with the Transformers film series to bring its properties to life.This is an exciting time as was stated by Mattel’s CEO and Chairman Ynon Kreiz.
“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”Mattel Films will in fact be spearheaded by producer Robbie Brenner, an Oscar nominated producer Dallas Buyer’s Club.
“Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” said Brenner. “There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so.”
Sadly no specific film projects have been revealed as of yet but with the direction they are going, we should hear more news in the coming months. Could a live-action Barbie film finally be in the works? It’s anyone’s guess really at this point. Let us know what you think of this news and whether you would see a film by Mattel. Also check out our previous G.I Joe Review here, Review: G.I. Joe: Retaliation
Mattel Launches Its Own Film Division To Be Led By DALLAS BUYERS CLUB Producer Robbie Brenner [Newsarama.com]