Look, we know that Batman v Superman: Dawn of Justice‘s trailer is a big deal, but releasing a teaser trailer for that trailer is absolutely ridiculous. Back when this trend first got off the ground we thought it was ridiculous and now it is even more ridiculous as almost every big blockbuster releasing hypes itself up with trailers of trailers.
We understand the “need” (more like a compulsion) to hype up things that movie studios face, but we’re not going to join in. We’re hyped enough as it is and 10 seconds of not-footage is just being ridiculous. The studios understand the fanboy mentality of wanting to pour over every detail and the Internet’s need to obsess about something for an hour before it moves onto the next something so they pull this. A teaser for a teaser. It’s ludicrous and we just honestly think it’s dumb. You can go watch it on your own, of course, but as far as Flixist is concerned we’re continuing our stance of not advertising for what is basically an ad. Trailers already have enough problems on their own these days with over reveals and basically showing entire films so trailers for trailers is just a line we’re going to stand on this side of while we wait a few days to see the actual trailer.
And yes, we see the hypocrisy and conflict in posting something that hypes up the trailer anyway, but without saying something we sound a little tone deaf to the film industry, which we’re not.