Park Chan-wook’s Stoker wants you to share some .gifs


I don’t know anything about Park Chan-wook’s American debut. I know it has a cool poster, Hubert liked the trailer, and the score is going to be awesome, but I really don’t know anything about the story. Does it have to do with vampires? Is that why it’s called “Stoker”? Like Bram Stoker? I don’t have the faintest idea.

So when I clicked on the link for the film’s newest marketing site, Letters to India, I had no idea what to expect. Having been to the site, I feel like I know even less about the film than I did before. For those of you too lazy to click the link (or who are on a device which does not allow flash content), it is basically a bunch of .gifs that you can send to people. These .gifs feature such exciting things as someone flipping pages in a book, that same person attempting to make a snow angel on her bed, and also water dripping around somebody’s shoes.

Seriously, though, they’re actually all quite striking. Park Chan-wook’s films always are, so that’s hardly a shock, but this seems like a nice spoiler-free compromise of getting to see some of the work without having to worry about any kind of context.

The site promises that more are coming, so maybe some slightly more intense images will be up soon. Or maybe they’ll make even less sense. You can never tell with these goddamned marketing campaigns.

[Via First Showing]