This is some fantastic viral advertising here. The upcoming Danny Boyle directed Steve Jobs biopic has cropped up with a vintage poster showing Michael Fassbender selling Apple’s NeXT computers. Clever, marketing people. Clever.
This is our first good look at Fassbender as Jobs in Steve Jobs. He doesn’t quite look like Jobs as Ashton Kutcher did in Jobs, but he’ll probably give a stronger performance in a better movie. The film is set to focus on the launches of the Mac, NeXT, and iPod in 1984, 1997, and 2001 respectively so the poster makes sense. Interestingly NeXT one of Jobs’ failures, as it was the computer he launched after being ousted from Apple.[via The Playlist]