Sony brings CinemaNow to Playstation 3

Sony, just moments ago, announced that CinemaNow, a movie streaming service along the lines of Netflix, will be coming to the Playstation 3 very soon. How soon? Well, Playstation CEO Jack Tretton didn’t say, but I’ll update this post with more info as soon as it comes in. The cool thing about CinemaNow, from what I can tell, is that you can buy and rent movies from the service. And there’s no monthly fees. So everything is on a per movie basis, kinda like iTunes. 
Also overheard during their E3 press conference, is that the Playstation 3 is the leading platform for Netflix. So, uh, that’s kinda cool, right?