And that’s exactly what it sounds like, too. Spy Kids: All the Time in the World will also offend your sense of smell when you’re force to go with a younger family member this August. Every ticket, whether you see the film in 2D or 3D, will be packaged with an Aromascope card featuring eight scratch-n-sniff spots. As the film goes on, a number will flash on screen, and you scratch and sniff the corresponding spot to let your nostrils hate the rest of you as much as I do. Here’a a quote from the press release we got about this inanity: “The introduction of scent in the movie going experience adds to the outrageous fun by enhancing the action, adventure and comedy to take you where no film has gone before.”
Negating the fact that the statement there is complete and utter bulls**t, I must wonder what absurd studio executive meeting took place to think it was time for Smell-O-Vision to make a comeback, other than the usual argument of “Hollywood is 99% creatively bankrupt.” The only positive I have here, and it is a big one, is that the Aromascope “experience” comes at no extra charge. It’s easy enough to just throw the card out if you don’t want to do it, and it’s good that this isn’t yet another ploy to wring out an extra dollar or two. It still doesn’t make this idea any less ludicrous.
That said, if Robert Rodriguez ever gets around to making Sin City 2, I would heartily support being able to smell cigarettes, blood, leather, and vaginas while watching. But only if it’s all those at once.