Back in December, Paramount released the first trailer for Star Trek Beyond and basically it told us one thing: it’s a sabotage! That was according the Beastie Boys track of the same name that was the entire musical score for the full 1:35 length of the piece.
Fast forward half a year and the second trailer drops and we’re in a different world. So long cleverly choreographed, action-packed, pop culture music driven trailers of the past. This is a serious trailer, with John Williams sounding stuff to sing along to, and plot, and voiceover, and boy oh boy is it better.
Don’t get me wrong, I’m a fan of the first category of trailer, if done well. Emphasis on if. Suicide Squad did it pretty well.
Anyway, one of the main criticisms with the first trailer for the third film in the Trekkie reboot franchise as that it was all action. And this is true. It was stunt after stunt after explosion and featured, I’m certain, every motorcycle (1) and kung-fu sequence (maybe 2) in the movie. This one corrects it fritter brother’s ambitions and delivers a glimpse into what may be an actual story with character development (and all the cool trimmings, too).
Trekkie I am not, but I love what the reboots have done for the franchise and this trailer restores faith that maybe team behind them has still got the formula right.
Strangely enough, J.J. Abrams who helmed Star Trek (2009) and Into Darkness (2013) stepped back from this one to let Just Lin (Fast and Furious 3-6) have a go behind the wheel … errr, warp drive. Maybe the shift in trailer style was Abrams reapplying his hold on the PR push … it would make sense stylistically: trailer one is very Lin, while trailer two fits Abrams.
Look for all the major characters to be reprised by their counterparts: Chris Pine (Kirk), Zoey Saldana (Uhura), Simon Pegg (Scotty), Karl Urban (Bones), Anton Yelchin (Chekov), and John Cho (Sulu).
Star Trek goes where several movies and TV series have gone before on July 22.