Maybe I’m going to sound like some sort of grump old man here, but damn these kids and their cell phones! Unable to keep themselves from texting for the running time of most movies the younger generations enjoy whipping their phones out in the middle of the movie and distracting everyone with their glare. Now AMC might start capitulating to their inability to not Tweet for 10 minutes by allowing texting in some theaters.
Adam Aron, the cinema chains CEO said in an interview with variety that he’s strongly considering allowing texting in theaters thanks to millennials.
When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.
Now that I’ve calmed down from my old man rage (actually I’m on the tail end of being a millennial myself) Aron obviously understands that not everyone wants these things. He suggests that certain theaters will be more texting friendly while other theaters will be for sane people who don’t want to look at their phones the entire movie. At least it’s an easy way to weed out those people who really shouldn’t be contributing to society anyway.
Sanity has won the day.
NO TEXTING AT AMC. Won't happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor. pic.twitter.com/JR0fo5megR
— AMC Theatres (@AMCTheatres) April 15, 2016