Warner Bros makes live bacteria billboard for Contagion


I just think this is so cool. Warner Brothers Pictures Canada has teamed up with advertising agency Lowe Roche and production company CURB Media to create this amazing billboard in Toronto, Canada for their movie Contagion (in theaters today!) made completely of live bacteria, fungi and mold! The billboard hangs in a storefront window in Toronto and passers by were able to witness the bacteria growing and forming the letters of the billboard. I wish I had the opportunity to see it first-hand, it looks awesome!

Check out the video below the jump for some details about the project and a time-lapse of it growing!

[Via Adweek]