So I’m going through my Facebook newsfeed this morning, and I see something posted to the Dark Knight page about seeing the movie for 30 Facebook Credits. Anytime I read the words “Facebook Credits,” I automatically shut my brain off and go do something else, so I did. Much to my surprise, I’m greeted to a press release from Warner Brothers in my inbox proclaiming that they are beginning to rent movies digitally through Facebook, with The Dark Knight as the first. Movies will be available for rent through their fan pages for the aforementioned 30 Facebook Credits, which is $3 in Regular People Money.
I can’t check out the quality of the video right now, as I’m sitting in my boring office, but I’ll probably check this out eventually just to see what the quality’s like. That said, renting and watching movies via Facebook? I mean, if there’s no way to port the rental to a television, or at least your mobile device of choice, what’s the point? I get that it’s meant for ease of access, and Facebook’s definitely getting a cut since it’s purchased through the Facebook Credits system. I really don’t understand why someone would want to sit in front of their computers to watch a movie when virtually every modern device has some way to beam digital downloads/rentals to your television. You can read the full press release from Warner Brothers below the cut.
WARNER BROS. ENTERTAINMENT BECOMES FIRST HOLLYWOOD STUDIO TO OFFER MOVIES DIRECTLY ON FACEBOOK®
MILLIONS OF WARNER BROS. FACEBOOK FANS CAN NOW RENT MOVIES USING FACEBOOK CREDITS AND STREAM WITHIN STUDIO’S MOVIE FAN PAGES
PROGRAM WILL EXPAND TO DIGITAL MOVIE PURCHASES IN THE NEAR FUTURE
BURBANK, CALIF., March 8, 2011 – Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced it will begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment’s Facebook movie Pages. Consumers will be able to use Facebook Credits to easily buy or rent a title, all while staying connected to Facebook.
Starting today, millions of fans who “Liked” Christopher Nolan’s blockbuster film “The Dark Knight” can rent the title through its official Facebook Page (http://www.facebook.com/
“Facebook has become a daily destination for hundreds of millions of people,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network.”
Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.
“The Dark Knight”
The follow-up to “Batman Begins,” Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight” reunites director Christopher Nolan and star Christian Bale, who reprises the role of “Batman/Bruce Wayne” in his continuing war on crime. With the help of Lt. Jim Gordon and District Attorney Harvey Dent, Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves effective, but soon find themselves prey to a rising criminal mastermind known as The Joker, who thrusts Gotham into anarchy and forces Batman closer to crossing the fine line between hero and vigilante.
The film also stars Michael Caine as “Alfred”; Heath Ledger as “The Joker”; Gary Oldman as “Jim Gordon”; Aaron Eckhart as “Harvey Dent”; Maggie Gyllenhaal as “Rachel Dawes”; and Morgan Freeman as “LuciusFox.” Nolan directed the film from a screenplay written by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer. The producers are Charles Roven, Emma Thomas and Christopher Nolan.
Facebook® is a registered trademark of Facebook Inc.
About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels. WBDD also distributes content through third party digital retailers and licensees. A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com. Twitter: @WBDigitalDist