The next entry in the increasingly competitive streaming service wars is coming this November. Apple announced at their iPhone event today that Apple TV+, their thing with Oprah and Big Bird, will launch on the 1st of that month, and will come at the cheap, cheap price of $4.99 a month. This is alarmingly close to the Disney+ launch, which will be more costly (but obviously with more content).
This price is lower than the initially-reported price of $9.99, which should be good news for consumers. Additionally, Apple TV+ will launch in over 100 countries on that day, containing a number of original shows and documentaries, with the promise of an updating library every month. The shows include See, the Jason Momoa post-apocalyptic starring show, which had a trailer debut at today’s Apple event.
A press release from Apple contained the following quotes: from Zack Van Amburg, Apple’s head of Worldwide Video:
“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service. Each Apple TV+ original offers its own unique story, fresh perspective and powerful message — all meant to entertain, connect and inspire cultural conversations.”
From Jamie Erlicht, Apple’s head of Worldwide Video (I guess there are two of them?):
“Apple TV+ is an unprecedented global video service with an all-original slate. We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalized experience on all the screens they love.”
In addition to See, we’ve also seen trailers for The Morning Show with Jennifer Aniston, Reese Witherspoon, and Steve Carell, and For All Mankind from Ronald D. Moore. We’ll see soon enough whether or not Apple’s offering of content is worth the cash.