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Star Wars will take over all IMAX theaters for a month

You want to see power? Behold the all encompassing power of Star Wars. IMAX has struck a deal that means that Star Wars: The Force Awakens will be the only film to run on any IMAX screens for four weeks after its release. That’s a pretty big deal (it’s only been done for The Hobbit movies before) or it would be if any other companies were even trying to compete with the film that month.

See every other studio has basically given up the time around The Force Awakens release. Hunger Games: Mockingjay — Part 2 will have already had its run in IMAX while Ron Howard’s In the Heart of the Sea and Fox’s The Revenant are resigned to the fact that they’ll only be getting a week or so in the larger format. Both those films aren’t really planning to pull audiences away from Star Wars anyway as they’re more big dramatic Oscar grabs. 

[via THR]

 

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