Super Bowl TV spot for Draft Day

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Draft Day, starring Kevin Costner, isn’t a movie made for me, but I can see why it’s going to be a big deal. Backed by the NFL as it morphs a sitting room into a stirring drama, Draft Day takes the most important day in a lot of young athletes’ lives and focuses it all on one man. Although the Super Bowl spot is far too short to pass much judgement (the full trailer is better for that), there’s nothing here truly grabbing to someone who isn’t completely enamored by football. 

It’s got an audience, however, so expect it to do well. Draft Day plays ball Aprill 11th.